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| Reality TV shows get addictive |
| Written by Administrator | |
| Monday, 10 January 2005 | |
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Sony is launching another reality TV show called Strictly Dancing. This is one among many shows that are in the pipeline to keep viewers preoccupied.
The world may be losing interest in this genre, but for Indian television channels, it's becoming a must have. It's almost like channels have adopted reality shows as this year's lucky mascot. Sony will soon launch another reality show called Strictly Dancing. Like Indian Idol it’s an international programme franchise. Sony has already announced a new show called Dance Dance. In December the desi avtar of American Idol was at its highest TRPs rating of 3.75, leaving big ticket shows like CID, Kkusum and Jassi Jaisi Koi Nahin well behind. Sony admits that even borrowed reality, especially talent hunt-based shows, is stealing the limelight on TV. Even internationally, American Idol is one of the biggest reality shows that’s the most successful. It’s a start phase of a big arc for reality in this country - reality of the vicarious and voyeuristic type won’t survive in India, But celebratory, very talent- oriented (shows) and things that matter to the common Indian man will come through. But if Sony has franchised the Dance Dance show, Channel V claims to be innovating on the reality front. Launch Pad, also launching this month, is yet another talent scout - this time for the best rock bands in the country. Channel V’s main competitor MTV isn’t rocking the boat either, though its trying to give reality a twist by dovetailing it, into a soap opera! After a nationwide hunt for the cast, they now have a youth-centric soap made by Balaji called Kitni Mast Hai Zindagi. The TRPs are low at 0.2 but it still makes it to the top three on the channel! Zee TV was the first channel, that actually pioneered the talent hunt based reality show, has added dance and acting to its repertoire of shows. Its faith in the genre always pays off. If Saregama and Close Up Antakshari are among the most popular and long running shows on the channel, India’s Best Cinestars Ki Khoj is also up there with TRPs of 3.5, that leaves fictional series like, Astitva Ek Prem Kahani and the recent Kareena Kareena far behind. The latest reality bet will be Business Baazigar that seems to be inspired by Donald Trump’s The Apprentice. Business Baazigar is the new show, which will be launching in February. This channel is all about the typical Indian aspiration to make it big. People want to make something of themselvesa and of their lives, that is the spirit the channels are catching on to. Reality TV shows are mostly mounted on a big scale and involve large traveling crews, cross-country shooting schedules and of course paid for celebrity judges and associates. Marketing and promotional budgets are proportionately bigger. For instance, Sony had an estimate 11,200 promos hawking reality for Indian Idol from August till December, as compared to a fiction show like Yeh Meri Life Hai, which got a measly 3,300 promos. Currently, the money seems to be well spent in the last quarter of 2004, with both Sony and Zee seeing an almost tenfold increase in overall GRPs, raked in by these shows in the last one year. And it goes without saying, where viewers have gone advertisers have followed. Source |
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